SOCIAL MEDIA · YOUTUBE · PAID MEDIAPORTFOLIO / 2026

AXL BRASSAN

Creative instinct.
Performance mindset.

I’m Axl. I connect content strategy, hands-on production and performance analysis, from the first idea to the next creative test.

Based in Brazil.
Working across languages:
Portuguese · English · Russian · Spanish.

01 / SOCIAL297.4Msummed post reach 02 / YOUTUBE82.2Mpublic views · 4 Shorts 03 / PAID MEDIA12.20×reported ROAS · sales campaigns

Different projects, different measures. Scope, dates and attribution are detailed in each case.

01 / SELECTED WORK

Ideas in motion.
Results in context.

Three sides of my work. One thread: learning from the audience.

02. YOUTUBE SHORTS / AI PRODUCTION

A hook. A story.
A reason to watch.

From reference research and scripts to AI-generated imagery, video, editing and quality control. Selected collaborative work at TheSoul Publishing.

82.2Mcombined public views

82,241,590 across these four Shorts, verified November 11, 2026. Collaborative work, not exclusive attribution.

01Watch on YouTube

Hunter K-Pranker

MY CONTRIBUTION

Reference research, short-form scripting, Slopflow workflows for scripts, dialogue and visual/motion prompts, ChatGPT image generation, Grok video generation, DaVinci Resolve editing and quality control. My work included pacing, visual continuity, character consistency and checking generation artifacts.

SCOPE & ATTRIBUTION

The total is a dated snapshot of four accessible public videos, not a channel total or a claim of sole authorship. Existing audiences, publishing decisions, distribution and other contributors also influence performance. Public counts may change.

03. PAID MEDIA / ANONYMIZED CLIENT

Creative decisions.
Commercial focus.

A selected food-delivery case, with sales results attributed by Meta Ads. Client identity is withheld.

Meta AdsCreative testingPerformance

12.20×combined reported ROAS

551attributed purchases

R$23,860.99attributed revenue

Food delivery · Reporting windows: Sep 1–28 and Oct 1–28, 2026.

Campaign work & attribution limits

MY CONTRIBUTION

Campaign, budget, audience and creative management, with CTR, CPC, CPA, conversions and ROAS informing the next round of decisions. I connect performance analysis to practical recommendations for messaging, targeting, placements and creative tests.

SCOPE & ATTRIBUTION

551 attributed purchases and R$23,860.99 in attributed revenue across the two stated reporting windows. The combined reported ROAS is 12.20×. These are platform-attributed results, not audited profit, total business sales or proven incremental sales. The detailed attribution setting is not available in the supplied summary.

02 / HOW I WORK

The idea is the start.
The learning keeps going.

Read the audience

References, audience signals and a clear creative objective.

Build the story

A focused concept, a strong opening and a structure that earns attention.

Produce with care

Hands-on creation, reusable AI workflows, editing and quality checks.

Measure and refine

Use performance data to inform the next test, with attribution kept in context.

03 / THE PERSON BEHIND THE WORK

Hi, I’m Axl.
Curious by practice.

My background connects content, language and performance. Before working with social monetization and AI video, I translated and localized content, led editorial review and worked on agency campaigns. That mix shapes how I research an audience, build a message and review what goes live.

I work across social media, YouTube and paid campaigns, with hands-on production and an analytical approach. I also create independent long-form YouTube projects.

Portuguese · English · Russian · Spanish

Native Portuguese · Advanced English (EF SET C2) · Russian B2 · Advanced Spanish

BA in International Relations, RUDN University · 2016–2020

JUL 2026 → PRESENT

Social Media Content Creator

TheSoul Publishing

JAN → JUL 2026

AI Video Creator & Workflow Architect

TheSoul Publishing

2023 → PRESENT

Paid Traffic Manager

Independent freelance

OCT 2024 → JAN 2026

Creative Strategist / Content Creator

Black Up

2019 → 2025

Translator & Translation Supervisor

TheSoul Publishing

Supervised 5 translators and editorial QA for 300+ articles per month in 2025.

TOOLS I WORK WITH

Strategy & analytics

YouTube Studio
vidIQ
NexLev
Meta Ads
Google Ads
Finder
Grafana

AI & creative production

ChatGPT
Claude
Gemini
Grok
Slopflow
Google Flow
HeyGen
Kling AI
Seedance
Midjourney
Magnific

Editing & design

DaVinci Resolve
CapCut
Adobe Creative Cloud

Collaboration & workflows

Notion
Trello
Slack
Asana
GitHub
OpenBot

NEXT / LET’S CONNECT

Have a story
worth building?

For conversations about social media, YouTube, creative production and paid media.

Connect on LinkedIn

AXL BRASSAN

Creative instinct.
Performance mindset.